Membership dues and funding from the City helps the WRCC accomplish these goals:

• Development and distribution of  newsletters, brochures and other marketing and promotional materials about the community

• Development of sales promotions and holiday celebrations to attract additional shoppers to the area

• Providing local businesses with the opportunity to network and attend presentations on topics of interest

• Working with merchants on cooperative advertising programs

• Helping business owners take advantage of City programs such as Graffiti Blasters, Business Express, Facade Rebate and Minority Certification

• Partnerships with other local community groups on projects that benefit the area

• Provide technical assistance to area businesses

• Promoting area economic development